Basics of Link Building
SEO, The acronym means “Search Engine Optimization”. If we talk about Wikipedia SEO is the “Process of improving the volume and quality of the traffic to any web site by some specific keywords, which enter by the user.”
SEO has two parts-
1- On page optimization
2- Off page optimization
On page optimization is directly related to contents, HTML tags, structure of any web site. Before optimization any web site via SEM (Search engine marketing), this is very important to made it as per SEO requirement. This helps us in the indexing of Google. Google has some specific protocols for the web sites. Your site keyword must be in the Meta tag, Index page of the site must contain at least 4-5% keyword in the content, etc. First the site must be On page optimized after that you can use off page optimization.
Off page optimization directly related to link building. Link building is the process by this you can optimize your site as you want. A good link building may put your site in the first position in the search engine and a bad link building may harm your site in the eye of search engine. SEO consists two parts one is white hat SEO and other one is black hat SEO. Black hat SEO always harms your site. If you are a very good link builder you would know what you have to do but as per search engine concepts you must know that what you must not do.
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Posted on 29th August 2008 author: tech
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